Spartanburg, South Carolina sits at a crossroads of Upstate commerce, and for years, some of its most visible advertising real estate belonged to Spartan Outdoor, founded by Lon Hatcher.
A Prime Position in Spartanburg
Spartan Outdoor built a network of digital and static billboards throughout Spartanburg, anchored by one of the market’s standout locations: a structure adjacent to WestGate Mall, one of the area’s busiest retail and traffic hubs. That location was converted to a digital display, giving advertisers a dynamic presence in one of Spartanburg’s highest-visibility corridors.
Joining Trailhead Media
In July 2020, Spartan Outdoor’s billboards became part of Trailhead Media’s founding acquisitions, joining Cox Media and Leslie Outdoor as the three deals that launched the company. For Hatcher, the sale opened the door to pursue other business interests.
Spartan Outdoor’s structures remain part of Trailhead Media’s South Carolina billboard network today, continuing to serve advertisers in and around Spartanburg — including that same prime location by WestGate Mall that first made Spartan Outdoor a name in the local market.
Read more about the Spartanburg market today: Billboard Advertising in Spartanburg, South Carolina.
Source: Billboard Insider
