Billboard Advertising in Aiken, South Carolina
Trailhead Media
Advertise in Aiken
As of October 2026, Trailhead Media’s live inventory map lists 21 billboard structures with 53 advertising faces in and around Aiken, South Carolina, including 2 digital billboard faces.
Aiken sits along US-1 and US-78 in western South Carolina, part of the Augusta, Georgia metro area, and it’s Trailhead Media’s largest billboard market in the state. As the seat of Aiken County, Aiken combines a nationally known equestrian and winter-resort heritage with a modern economy anchored by the nearby Savannah River Site, one of the region’s largest employers, plus a steady flow of commuters moving between Aiken and Augusta.
21
billboard structures
53
advertising faces
3.5M
weekly impressions (Geopath)
641,231
augusta metro population (2025)
Find Billboard Locations in Aiken
Use the map to see every Trailhead Media billboard in Aiken, with photos, sizes and current availability.
Why Aiken Works for Advertisers
US-1 and US-78 through Aiken carry heavy daily commuter traffic between Aiken and the greater Augusta metro, in addition to visitors drawn by the city’s equestrian events and historic downtown. That combination of a large daily commuter base and steady visitor traffic makes Aiken one of the more efficient markets in South Carolina for reaching both local households and cross-border Augusta-area audiences.
Trailhead Media also has an established presence elsewhere in South Carolina, including Greenwood, Spartanburg, and Seneca.
Trailhead Media operates a substantial network of billboard faces in and around Aiken as part of our broader South Carolina billboard network. If you’re looking to reach the Aiken-Augusta corridor, this is our strongest market in the state to start the conversation.
Our Aiken Billboards
I-20 crosses Aiken County with exits at SC 19 (Exit 18) and US 1 (Exit 22) serving Aiken, while US 1 and US 78 share the road between North Augusta and Aiken. Whiskey Road (SC 19) is the city’s main commercial spine, running south from I-20 through Aiken toward the Savannah River Site, and Silver Bluff Road, Hitchcock Parkway and University Parkway (SC 302 and SC 118) carry cross-town traffic.
Hwy 78 near Hwy 118
Bulletin, 10' x 32'. 4 faces. 420,222 weekly impressions (Geopath).
I-20 1.2 mi east of Hwy 1 (Exit 22)
Bulletin, 10' x 33'. 4 faces. 336,664 weekly impressions (Geopath).
I-20 1.35 mi east of Hwy 1 (Exit 22)
Bulletin and spectacular, 24' x 33'. 3 faces. 305,653 weekly impressions (Geopath).
Hwy 302 near Banks Mill Rd SE
Bulletin, 11' x 18'6". 2 faces. 226,747 weekly impressions (Geopath).
Hwy 19 at Hwy 26
Bulletin, 12' x 24'. 4 faces. 215,982 weekly impressions (Geopath).
Hwy 302 near Powderhouse Rd Se
Bulletin, 10' x 17'6". 2 faces. 213,709 weekly impressions (Geopath).
Who Billboards in Aiken Reach
The Savannah River Site is the region’s economic engine, with 13,387 workers as of September 30, 2024, according to a U.S. Department of Energy report cited by the Aiken Standard. Much of that workforce commutes on Whiskey Road and the routes that connect to it every day. Aiken Regional Medical Centers adds more than 42,000 emergency room visits a year, and USC Aiken brings a steady student population to University Parkway.
Aiken also draws seasonal visitors. The Aiken Triple Crown fills three March weekends with steeplechase, harness and polo events, and WRDW reported about 8,000 expected visitors for the 2026 Aiken Trials alone. During Masters Week in nearby Augusta, South Carolina’s tourism director estimates 35% to 40% of the tournament’s economic impact happens on the South Carolina side, along the I-20 corridor.
Aiken billboards reach drivers from North Augusta, Graniteville, Jackson, New Ellenton, Wagener, Williston and Edgefield, as well as Augusta, Georgia, across the Savannah River. Census Bureau estimates put the Augusta-Richmond County metro area, which includes Aiken County, at 641,231 people in 2025.
Aiken Billboard Advertising FAQ
How many billboards does Trailhead Media have in Aiken?
As of October 2026, Trailhead Media's live inventory map lists 21 billboard structures with 53 advertising faces in and around Aiken, including digital billboards. The map on this page shows current availability.
Does Masters Week bring extra traffic to the Aiken area?
Yes. South Carolina's tourism director estimates that 35% to 40% of the Masters Tournament's economic impact happens on the South Carolina side, along the I-20 corridor that runs through Aiken County.
Who commutes through Aiken every day?
A large share of the Savannah River Site's workforce of about 13,400 people, along with Augusta-area commuters on I-20, US 1 and US 78. Whiskey Road runs from I-20 through Aiken toward the site.
How many people see Trailhead Media's Aiken billboards?
Geopath measures about 3.5M weekly impressions across Trailhead Media's 53 billboard faces in and around Aiken, South Carolina. The busiest location is Hwy 78 near Hwy 118, with about 420,222 weekly impressions.
Which billboard company owns the billboards in Aiken, South Carolina?
Trailhead Media owns and operates the billboards shown on the map on this page in and around Aiken, South Carolina, in Aiken County. Trailhead Media is a billboard company headquartered in Laurel, Mississippi, with billboards across nine Southeast states.
Billboard Advertising Inquiry
Interested in billboard advertising in Aiken? Send us your details and our team will share available locations and campaign options.
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Seneca
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Sources: Geopath audience data via Trailhead Media’s inventory map · U.S. Census Bureau population estimates · Aiken Standard via LASG (SRS workforce) · Aiken Regional Medical Centers · WRDW · SC Public Radio. The Geopath Audience Location Measurement data is provided by Geopath, Inc.
