Out-of-home advertising doesn’t just stand on its own — it makes an entire media mix work harder. According to research from the OAAA (Out of Home Advertising Association of America), out-of-home delivers roughly twice the performance lift of television, including both traditional TV and connected TV combined.
The Missing Piece in a Media Plan
For brands looking to maximize the impact of a broader marketing strategy, billboard advertising is frequently the piece that’s missing. Out-of-home’s ability to reinforce other channels — reminding an audience of a message they’ve already seen on TV, streaming, or social — is part of why it continues to earn a growing share of media plans.
Trailhead Media, a proud OAAA member, builds campaigns designed to make the rest of a brand’s marketing work harder, not just add another impression to the pile.
Read more on how that lift actually gets tracked in You Can Measure Out-of-Home Advertising. Here’s How.
Source: Trailhead Media on LinkedIn
