Billboard Advertising in Panama City Beach, Florida
Trailhead Media
Advertise in Panama City Beach
As of October 2026, Trailhead Media’s live inventory map lists 6 billboard structures with 13 advertising faces in and around Panama City Beach, Florida, including 9 digital billboard faces.
Panama City Beach sits along the Gulf Coast in the Florida Panhandle, just across the bay from Panama City, and it’s one of Trailhead Media’s key Florida markets. Known for its white-sand beaches along Front Beach Road and US-98, Panama City Beach draws one of the largest seasonal tourism surges anywhere in Trailhead’s footprint, layered on top of a growing year-round resident and hospitality workforce.
6
billboard structures
13
advertising faces
1.1M
weekly impressions (Geopath)
9
digital billboard faces
Find Billboard Locations in Panama City Beach
Use the map to see every Trailhead Media billboard in Panama City Beach, with photos, sizes and current availability.
Why Panama City Beach Works for Advertisers
US-98 and Front Beach Road through Panama City Beach carry an enormous volume of vacation traffic every spring and summer, as visitors decide in real time where to eat, shop, and spend their trip. That makes Panama City Beach an especially efficient market for advertisers looking to reach travelers at the exact moment they’re making those decisions, alongside a steady base of year-round hospitality and service traffic.
Trailhead Media also has an established presence just across the bay in Panama City, as part of our broader Florida billboard network. If the Florida Panhandle’s tourism corridor is part of your target audience, this is one of our key markets to start the conversation.
Our Panama City Beach Billboards
Panama City Beach Parkway (US 98, formerly Back Beach Road) is the city’s main through route, with Front Beach Road running along the Gulf and SR 79 connecting the beach to the airport and points north. At the east end of the city, US 98 crosses the Hathaway Bridge into Panama City.
Hwy 98 near Cauley Ave
Digital, 10'5" x 36'. 2 faces. 335,194 weekly impressions (Geopath).
15th St near Sherman Ave
Bulletin and digital, 12' x 24'. 2 faces. 242,735 weekly impressions (Geopath).
Thomas Dr near N Lagoon Dr
Bulletin and digital, 12' x 24'. 3 faces. 183,237 weekly impressions (Geopath).
Front Beach Rd near Watkins Ave
Bulletin and digital, 10'6" x 36'. 2 faces. 137,544 weekly impressions (Geopath).
Hwy 30 near Warner Ave
Digital, 10'6" x 36'. 2 faces. 131,419 weekly impressions (Geopath).
Panama City Beach Pkwy near Coronado Pl
Digital, 10'6" x 36'. 2 faces. 112,253 weekly impressions (Geopath).
Who Billboards in Panama City Beach Reach
Panama City Beach is one of the Gulf Coast’s busiest vacation destinations, and its visitor numbers keep climbing. In October 2026, WJHG reported that Panama City Beach tourism had grown nearly 7% over 2025, according to Visit Panama City Beach. Visitors arriving through Northwest Florida Beaches International Airport and on US 98 are deciding where to eat, shop and spend their days while they are on the road.
Year-round, the beach is home to a growing resident population, an estimated 20,375 people in 2025, plus a large hospitality and service workforce that commutes along the Parkway and across the Hathaway Bridge.
Billboards in Panama City Beach reach beach visitors along with residents of Bay County’s other communities who cross the Hathaway Bridge daily, including Panama City, Lynn Haven, Callaway and Parker. The Panama City and Panama City Beach metro area had an estimated 231,174 people in 2025.
Panama City Beach Billboard Advertising FAQ
How many billboards does Trailhead Media have in Panama City Beach?
As of October 2026, Trailhead Media's live inventory map lists 6 billboard structures with 13 advertising faces in and around Panama City Beach, including digital billboards. The map on this page shows current availability.
Is Panama City Beach tourism growing?
Yes. WJHG reported in October 2026 that Panama City Beach tourism had grown nearly 7% over 2025, according to Visit Panama City Beach.
Do Panama City Beach billboards reach locals as well as visitors?
Yes. The beach has an estimated 20,375 year-round residents, and residents across Bay County use Panama City Beach Parkway and the Hathaway Bridge every day.
How many people see Trailhead Media's Panama City Beach billboards?
Geopath measures about 1.1M weekly impressions across Trailhead Media's 13 billboard faces in and around Panama City Beach, Florida. The busiest location is Hwy 98 near Cauley Ave, with about 335,194 weekly impressions.
Which billboard company owns the billboards in Panama City Beach, Florida?
Trailhead Media owns and operates the billboards shown on the map on this page in and around Panama City Beach, Florida, in Bay County. Trailhead Media is a billboard company headquartered in Laurel, Mississippi, with billboards across nine Southeast states.
Billboard Advertising Inquiry
Interested in billboard advertising in Panama City Beach? Send us your details and our team will share available locations and campaign options.
More Florida Billboard Markets
Panama City
Explore billboard locations near Panama City.
Sources: Geopath audience data via Trailhead Media’s inventory map · WJHG (PCB tourism) · Population estimates (citypopulation.de, Census Bureau data). The Geopath Audience Location Measurement data is provided by Geopath, Inc.
