Spartanburg is one of the anchor cities of South Carolina’s Upstate, with an active downtown that’s seen years of steady reinvestment — from the Mary H. Wright Greenway extension to the redevelopment of Morgan Square. It’s also where Trailhead Media’s own history in the state began: Spartan Outdoor, founded by Lon Hatcher, was one of the three founding acquisitions that launched Trailhead in 2020, anchored by a landmark digital board near WestGate Mall.
That structure is still part of our network today. Read the full story: Spartan Outdoor & Lon Hatcher’s Spartanburg Legacy. Spartanburg is part of Trailhead Media’s broader South Carolina billboard network.
Trailhead’s deepest inventory in this part of the state is centered around Greenwood.
Billboard Locations in Spartanburg
Source: City of Spartanburg

