Panama City, Florida, on the Gulf Coast in the Florida Panhandle, is Trailhead Media’s primary market in the state. As the seat of Bay County and home to a growing military and aerospace presence near Tyndall Air Force Base, Panama City combines year-round local traffic with the seasonal surge of Gulf Coast tourism along US-98 and the Panhandle’s beach corridors.

A Panhandle Market With Two Audiences

Panama City’s economy runs on two overlapping audiences: the local and military community that drives the area year-round, and the wave of vacation traffic that moves through every spring and summer. A billboard presence here reaches both — the daily commuter and the visitor deciding where to eat, shop, or stay during their trip to the coast.

Trailhead Media operates billboard inventory throughout the Panama City area as part of our broader Florida billboard network. If Panama City is part of your growth plans, see our Sell Your Billboards page too. If the Florida Panhandle is part of your target audience, this is our anchor market in the state.