Monroe and West Monroe, Louisiana, sit on opposite banks of the Ouachita River in the northeastern part of the state, and together they form Trailhead Media’s largest concentration of billboard inventory in Louisiana. Monroe is the seat of Ouachita Parish and home to the University of Louisiana Monroe, and the twin cities have long served as the commercial center of northeast Louisiana.

A Regional Anchor on I-20

I-20 runs directly through the Monroe-West Monroe area, connecting it to Shreveport to the west and Vicksburg and Jackson, Mississippi, to the east — making it a natural stop for regional and interstate traffic alike. Combined with a university population and a well-established local retail base, it’s a market with consistent, year-round traffic.

Trailhead Media’s Monroe-area inventory is part of our broader Louisiana billboard network. See our full available inventory across all nine states. If northeast Louisiana is part of your target market, this is our deepest presence in the state.