Billboard Advertising in Dothan, Alabama
Trailhead Media
Advertise in Dothan
As of October 2026, Trailhead Media’s live inventory map lists 7 billboard structures with 14 advertising faces in and around Dothan, Alabama, including 2 digital billboard faces.
Dothan is the seat of Houston County in the “Wiregrass” region of southeast Alabama, sitting along US-231 and US-84 near the Georgia and Florida state lines, and it’s one of Trailhead Media’s strongest billboard markets in the state. Known as the “Peanut Capital of the World” and home to the annual National Peanut Festival, Dothan is the dominant retail, healthcare, and commercial hub for a wide swath of the tri-state Wiregrass region.
7
billboard structures
14
advertising faces
1.9M
weekly impressions (Geopath)
156,266
metro population (2025)
Find Billboard Locations in Dothan
Use the map to see every Trailhead Media billboard in Dothan, with photos, sizes and current availability.
Why Dothan Works for Advertisers
US-231 and US-84 through Dothan carry heavy regional traffic from across the Wiregrass area, as shoppers, patients, and visitors from Alabama, Georgia, and Florida converge on the city for retail and medical services found nowhere else nearby. That regional pull makes Dothan an efficient market for reaching a tri-state audience well beyond the city limits.
Trailhead Media also has an established presence elsewhere in Alabama, including Anniston & Oxford, Albertville, and Mobile.
Trailhead Media operates a substantial network of billboard faces in and around Dothan as part of our broader Alabama billboard network. If you’re looking to reach the tri-state Wiregrass region, this is one of our strongest markets to start the conversation.
Our Dothan Billboards
Dothan has no interstate, so its regional traffic arrives on US highways: US 231 runs north to Montgomery and south to Panama City, Florida, US 84 runs east and west, and US 431 runs north and south. Ross Clark Circle (SR 210), a roughly 14-mile beltway, ties all three together, and the City of Dothan says traffic on the Circle in 2024 was the highest since 2020. I-10 is about 32 to 35 miles south.
Montgomery Hwy near Westgate Pkwy
Digital, 10' x 36'. 2 faces. 641,397 weekly impressions (Geopath).
Ross Clark Cir near Denton Rd
Bulletin, 10'6" x 36'. 2 faces. 275,498 weekly impressions (Geopath).
Ross Clark Cir near E Cottonwood Rd
Bulletin, 10'6" x 36'. 2 faces. 263,304 weekly impressions (Geopath).
W Main St near N Bell St
Bulletin, 10'6" x 36'. 2 faces. 251,569 weekly impressions (Geopath).
Ross Clark Cir near Fortner St
Bulletin, 10'6" x 36'. 2 faces. 231,777 weekly impressions (Geopath).
Hwy 84 near Ludmor Rd
Bulletin, 10'6" x 36'. 2 faces. 150,815 weekly impressions (Geopath).
Who Billboards in Dothan Reach
Dothan is the medical center of the Wiregrass, home to Southeast Alabama Medical Center and Flowers Hospital, and its colleges include Troy University Dothan, Wallace Community College and the Alabama College of Osteopathic Medicine. Wiregrass Commons Mall, described as southeast Alabama’s largest mall, draws shoppers from three states, and Dothan Regional Airport serves the region.
Fort Rucker, the home of Army Aviation, sits to the west in Dale County, and every fall the 10-day National Peanut Festival draws up to about 200,000 visitors to Dothan.
Dothan billboards reach drivers from across the Dothan metro area, which covers Houston, Geneva and Henry counties, including Geneva and Abbeville, with 156,266 residents in 2025. The city sits about 20 miles from both the Florida and Georgia state lines, so its retail and medical corridors draw a genuinely tri-state audience.
Dothan Billboard Advertising FAQ
How many billboards does Trailhead Media have in Dothan?
As of October 2026, Trailhead Media's live inventory map lists 7 billboard structures with 14 advertising faces in and around Dothan, including a digital billboard. The map on this page shows current availability.
Why is Ross Clark Circle important?
It is a roughly 14-mile beltway that connects US 84, US 231 and US 431, so most cross-town and regional traffic uses it. The City of Dothan says 2024 traffic on the Circle was the highest since 2020.
Does Dothan have interstate traffic?
No. Dothan is one of the few large Alabama cities without an interstate. Regional traffic arrives on US 84, US 231 and US 431, and I-10 is about 32 to 35 miles south.
How many people see Trailhead Media's Dothan billboards?
Geopath measures about 1.9M weekly impressions across Trailhead Media's 14 billboard faces in and around Dothan, Alabama. The busiest location is Montgomery Hwy near Westgate Pkwy, with about 641,397 weekly impressions.
Which billboard company owns the billboards in Dothan, Alabama?
Trailhead Media owns and operates the billboards shown on the map on this page in and around Dothan, Alabama, in Houston County. Trailhead Media is a billboard company headquartered in Laurel, Mississippi, with billboards across nine Southeast states.
Billboard Advertising Inquiry
Interested in billboard advertising in Dothan? Send us your details and our team will share available locations and campaign options.
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Sources: Geopath audience data via Trailhead Media’s inventory map · U.S. Census Bureau population estimates · WTVY (Ross Clark Circle) · U.S. Army (Fort Rucker) · Dothan Area Chamber. The Geopath Audience Location Measurement data is provided by Geopath, Inc.
