When Trailhead Media started on July 8, 2020, it had no employees and no assets. Three and a half years later, the company had completed 40 acquisitions, built a network of 3,135 static billboards, 258 digital displays, and 20 tri-visions, and grown to 63 employees operating across 10 states — read more on the About page.
Built From the Ground Up
“We were started in July of 2020, and on July 8th, we had no employees, no assets, and we started acquiring companies,” said Chief Operating Officer John Murrow, reflecting on the company’s rapid rise.
Rather than rely on spreadsheets to manage the growing patchwork of acquired companies, Trailhead adopted the Apparatix platform early on to consolidate operations across its network. The company also prioritized a balanced portfolio, maintaining a strong base of static faces even as digital displays grew to represent a larger share of inventory than many competitors.
Trailhead has also invested in programmatic advertising through partnerships with Blip, Place Exchange, and Screenverse, positioning the channel as a key part of its growth strategy going forward.
See where that growth stood a year later: Trailhead Media Reaches 44 Acquisitions Since Founding.
Source: Billboard Insider
